Maxwell, a 42-year-old Brazilian, had already built a solid career in management — he was responsible for overseeing 12 Samsung stores in Brazil. His original plan was to move to New York. But a trip to Lisbon changed everything. Captivated by the city’s light, lifestyle, and climate, he decided to stay.

With a strong entrepreneurial spirit and a treasured family recipe, he set out to launch an authentic Brazilian cheese bread business. That’s when he turned to Lisboa Investments for support in shaping his project.

Together, we developed a solid business plan, tailored to the Portuguese market, with a clear focus on viability and growth. During this process, and equipped with the right tools, Maxwell attracted an investor who believed in his idea — the final push he needed to get started.

Today, his cheese bread venture is a true success story in Lisbon. Not only did Maxwell bring his dream to life, but he also built a brand with a unique identity that brings the authentic taste of Brazil to every corner of the Portuguese capital.

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Bendito Pão de Queijo: mineiro faz sucesso com comidas de Minas Gerais e Bahia em Lisboa