The better you define the sales funnel, the higher the conversion ratio of a lead into a closed business customer. To help you design and manage this sales funnel, we have some tips for you.<\/p>\n
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1# Understand the base structure of the sales funnel<\/strong><\/h4>\nAs we have seen, a sales funnel is traditionally divided into 3 phases, starting with the top of the funnel. But in order to be able to develop a more assertive sales strategy, we propose a structure divided into 4 stages.<\/strong> \u00a0For each step, we will have a simple and practical example of what can be done.<\/p>\n\n
1.1# Funnel top: brand recognition\/attraction<\/strong><\/h5>\nThe first phase, right at the top of the funnel, is responsible for attracting prospects (potential customers) and increasing recognition of the brand, service, or product to sell. Marketing strategies directly influence the success of the first phase of the sales funnel. The more efficient and attractive these strategies are, the more recognition you will capture for your sales funnel and, consequently, convert that recognition into leads.<\/p>\n
Example<\/strong><\/p>\nA B2B software company develops a digital marketing strategy to attract customers, for this the company uses a blog where it regularly publishes articles, is active in social media and in addition, competes with its software for an award that will give you more recognition in the sector and is present at fairs and professional events;<\/p>\n
Result? These actions will help increase the recognition of this company’s software, bringing more prospects to your sales funnel.<\/p>\n
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1.2# First half of the funnel: the entry of leads<\/strong><\/h5>\nIn the first half of the funnel, the leads that arrive from marketing and the previous phase are qualified. These leads have shown interest in the product and it’s time to try to understand what customers are looking for. The most important thing at this stage is to understand the needs of the customer<\/u>.<\/p>\n
Example<\/strong><\/p>\nThe sales team begins to categorize the leads arrived by the marketing actions. This step is essential for the company to know which software plan and functionality best suits each lead that arrives.<\/p>\n
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1.3# Second half of the funnel: the presentation of solutions<\/strong><\/h5>\nFrom this stage it is essential to inform the customer in the best way and according to the profile outlined, without being hardselling or too intrusive. Presenting solutions to customer needs is what will lead you to get to the next stage of the sales funnel.<\/p>\n
Example<\/strong><\/p>\nThe software company presents one or more solutions that can address the needs identified in the previous step. It does so in an elegant, captivating but informative way. You can do this by contacting lead directly and through newsletters, videos about the experience of previous customers.<\/p>\n
1.4 # Funnel Bottom: the purchase decision<\/strong><\/h5>\n
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1.1# Funnel top: brand recognition\/attraction<\/strong><\/h5>\nThe first phase, right at the top of the funnel, is responsible for attracting prospects (potential customers) and increasing recognition of the brand, service, or product to sell. Marketing strategies directly influence the success of the first phase of the sales funnel. The more efficient and attractive these strategies are, the more recognition you will capture for your sales funnel and, consequently, convert that recognition into leads.<\/p>\n
Example<\/strong><\/p>\nA B2B software company develops a digital marketing strategy to attract customers, for this the company uses a blog where it regularly publishes articles, is active in social media and in addition, competes with its software for an award that will give you more recognition in the sector and is present at fairs and professional events;<\/p>\n
Result? These actions will help increase the recognition of this company’s software, bringing more prospects to your sales funnel.<\/p>\n
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1.2# First half of the funnel: the entry of leads<\/strong><\/h5>\nIn the first half of the funnel, the leads that arrive from marketing and the previous phase are qualified. These leads have shown interest in the product and it’s time to try to understand what customers are looking for. The most important thing at this stage is to understand the needs of the customer<\/u>.<\/p>\n
Example<\/strong><\/p>\nThe sales team begins to categorize the leads arrived by the marketing actions. This step is essential for the company to know which software plan and functionality best suits each lead that arrives.<\/p>\n
<\/p>\n
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1.3# Second half of the funnel: the presentation of solutions<\/strong><\/h5>\nFrom this stage it is essential to inform the customer in the best way and according to the profile outlined, without being hardselling or too intrusive. Presenting solutions to customer needs is what will lead you to get to the next stage of the sales funnel.<\/p>\n
Example<\/strong><\/p>\nThe software company presents one or more solutions that can address the needs identified in the previous step. It does so in an elegant, captivating but informative way. You can do this by contacting lead directly and through newsletters, videos about the experience of previous customers.<\/p>\n
1.4 # Funnel Bottom: the purchase decision<\/strong><\/h5>\n
A B2B software company develops a digital marketing strategy to attract customers, for this the company uses a blog where it regularly publishes articles, is active in social media and in addition, competes with its software for an award that will give you more recognition in the sector and is present at fairs and professional events;<\/p>\n
Result? These actions will help increase the recognition of this company’s software, bringing more prospects to your sales funnel.<\/p>\n
\n
1.2# First half of the funnel: the entry of leads<\/strong><\/h5>\nIn the first half of the funnel, the leads that arrive from marketing and the previous phase are qualified. These leads have shown interest in the product and it’s time to try to understand what customers are looking for. The most important thing at this stage is to understand the needs of the customer<\/u>.<\/p>\n
Example<\/strong><\/p>\nThe sales team begins to categorize the leads arrived by the marketing actions. This step is essential for the company to know which software plan and functionality best suits each lead that arrives.<\/p>\n
<\/p>\n
\n
1.3# Second half of the funnel: the presentation of solutions<\/strong><\/h5>\nFrom this stage it is essential to inform the customer in the best way and according to the profile outlined, without being hardselling or too intrusive. Presenting solutions to customer needs is what will lead you to get to the next stage of the sales funnel.<\/p>\n
Example<\/strong><\/p>\nThe software company presents one or more solutions that can address the needs identified in the previous step. It does so in an elegant, captivating but informative way. You can do this by contacting lead directly and through newsletters, videos about the experience of previous customers.<\/p>\n
1.4 # Funnel Bottom: the purchase decision<\/strong><\/h5>\n
The sales team begins to categorize the leads arrived by the marketing actions. This step is essential for the company to know which software plan and functionality best suits each lead that arrives.<\/p>\n
<\/p>\n
\n
1.3# Second half of the funnel: the presentation of solutions<\/strong><\/h5>\nFrom this stage it is essential to inform the customer in the best way and according to the profile outlined, without being hardselling or too intrusive. Presenting solutions to customer needs is what will lead you to get to the next stage of the sales funnel.<\/p>\n
Example<\/strong><\/p>\nThe software company presents one or more solutions that can address the needs identified in the previous step. It does so in an elegant, captivating but informative way. You can do this by contacting lead directly and through newsletters, videos about the experience of previous customers.<\/p>\n
1.4 # Funnel Bottom: the purchase decision<\/strong><\/h5>\n
The software company presents one or more solutions that can address the needs identified in the previous step. It does so in an elegant, captivating but informative way. You can do this by contacting lead directly and through newsletters, videos about the experience of previous customers.<\/p>\n